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Here For A Pound is the UK’s first completely online pound shop.  It’s the brainchild of Donna and Mark Baker following their successful Hereforaday.com, deal of the day website launched in November 2010.  The business is based in Exeter, Devon.

Hereforapound.com was launched in October 2013 as a pilot site having regularly featured as a 24 hour sale on Here For A Day since April 2012.  The pilot site was marketed to members of Here For A Day.  The response was overwhelming and further convinced Donna and Mark that there was a gap in the market.  Over 200,000 people in the UK are searching for ‘pound shop’ online every day. Hereforapound.com aims to attract 250,000 customers in the first three months following its full launch in February 2014.


Hereforapound.com is the first online pound offering where shoppers can choose from a range of everyday household essentials from cleaning products, batteries, toiletries, kitchen items, snacks and treats and toys for £1.

With valuable insight into what pound shop shoppers are looking for hereforapound.com offers everything you see in a high street pound shop as well as a selection of handy bundles to save shoppers more time when they are online – such as everyday toiletry and monthly cleaning/household bundles.  The site also offers regular one off star buys such as 91% off designer nail varnish for £1 and 94% off a Bluetooth adaptor available for £1. 

Meet the Hereforapound.com team

As well as being the first UK online pound shop, Hereforapound.com is also the only pound shop business to be run by a woman and with two other female board directors.  All other UK pound shop businesses are run by men, however, with three quarters of pound shop shoppers estimated to be women, Hereforapound.com can really claim to understand its target audience.


Donna Baker, Managing Director

With two businesses to run and three children (14, 10 and 3) Donna understands only too well the pressures and challenges faced by working mums in the UK.Having launched Here For A Day in 2010 she knows the discount shopping market well and is always on the look-out for a bargain to pass onto shoppers!Previously an insurance claim Loss Adjuster, Donna is used to managing finances and negotiating deals for the benefit of clients and customers.

Mark Baker, Operations Director

Mark has been running businesses his entire career.  Starting out in the family funeral business at the age of 18 he took over the reins of the company and led his management team through an exceptional growth period and eventually from private family business to sale to a public listed company.

He now works alongside wife and business partner Donna on the deal of the day business Here For A Day and is responsible for the day to day operational aspects of Hereforapound.com.

Lizzie James, Non-Executive Director

An Oxford graduate, Lizzie practiced as a corporate lawyer before successfully changing career and moving into banking. In the summer of 2013, Lizzie then set up her own company designed to offer a range of vital services and support for businesses, from mergers and acquisitions, advice on funding and investment attraction as well as business development.  Lizzie lives in the West Country and is married with 2 small children.

Her role at Here For A Pound is to support the management team in strategic business decisions. 

Stephen Boyd, Chairman

With a background in manufacturing businesses, business turnarounds and senior management of start-up businesses, South West based businessman Stephen Boyd knows a good business model when he sees one.  Hereforapound.com caught his eye during the pilot launch of the site in October 2013 and he then invested in the business. 

His role with Here For A Pound as Chairman is to work with the management team to promote growth and expansion of the UK’s first dedicated online pound shop.

Sam Mickleburgh, Non-Executive Director

With an MBA from Exeter University and diverse global experience in both corporate and small business across a multitude of sectors including airlines, retail, building contractors and latterly carpets, Sam is used to working in a men’s world where she is outnumbered as a female senior executive.  Her insight and experience will prove invaluable for the senior team at Hereforapound.com.  Sam will provide strategic business advices and HR support to the growing team in Exeter.

Also a mum of 2, Sam completes a majority women led Board of Directors in tune with the pressures and demands of the time poor but bargain conscious online pound shopper.